AI (artificial intelligence) has drastically changed the way many industries operate. In particular, there are tons of AI marketing tools that make it quicker and easier to manage (and expand) your business. But with the growing popularity of these tools, you might find it difficult to keep up with your competitors.
Luckily, you can retain your competitive edge and expand your business by implementing the best AI marketing tools. You can find anti‑spam software, customer service automation tools, email marketing programs, and more that can take care of routine tasks and procedures. This way, you can get more done with less time.
In this post, we’ll take a closer look at the features you should look for in AI marketing tools. Then, we’ll explore ten of the best AI tools for business.
What features should businesses seek in an AI marketing tool?
With the emergence of AI in the marketing industry, it’s much quicker and easier to complete many routine tasks. You can find tools that help you automate email campaigns, research keywords, write content, and more.
When you’re able to get these tasks done faster, you can free up time to invest into other aspects of your business. Or, you can implement AI tools that help you improve your current practices. For instance, you can find advanced programs to conduct competitor research or optimize your ad campaigns.
No matter what your motivation for using artificial intelligence marketing tools, there are a few key features to look out for when choosing them. Here are some of the main factors to consider:
- Automation. Automated tools, as the name suggests, work automatically. Since these tasks take place in the background, they often require minimal effort and input once configured.
- Customization options. It’s important to find a solution that offers various customization options. This way, you can create a unique tool that fits in seamlessly with the rest of your business and brand.
- Personalization. The drawback of using automated solutions is that you can end up adopting a one‑size‑fits‑all approach. Still, the best AI marketing tools will provide a great deal of personalization both for you and your customers.
- Data analytics. It’s vital to have access to analytics for any marketing activity for your business. This way, you can identify what’s working and what isn’t. Then, you can adjust your approach accordingly.
With these things in mind, you’ll be better equipped to find the right AI marketing tools to complement your marketing strategy.
The 10 best AI tools for marketing
Now that you know what to look for in an AI marketing tool, let’s check out ten of the best options to help grow your business.
1. Akismet: AI anti‑spam that boosts conversion rates
Akismet is an automated tool that filters out comment and form spam with an accuracy rating of 99.99 percent. Better yet, the tool analyzes every piece of user-submitted content in real time to protect your site from attacks.
The Akismet plugin provides an easy way to save time, since it can take hours to manually review comments and form submissions. In fact, the average Akismet user saves 20 hours a month by switching over from manual filtering.
One of the most common ways to block spam online is to implement a CAPTCHA. But this adds friction to the user experience, which can result in fewer conversions and sales. Akismet, on the other hand, blocks spam without disrupting the user experience.
Trusted by companies like Microsoft, Bluehost, and ConvertKit, Akismet blocks bots, but provides a quicker, smoother process for real people. Without the need to find all the stop lights or decipher jumbled text, more people will complete your forms and your bottom line can improve overnight.
Key features:
- Spam filters with 99.99 percent accuracy
- Form, text, and comment spam protection
- The ability to save 20 hours per month managing spam
- Real-time analysis
- An open API key
- Customizable enterprise solutions
Ease of use:
You can install and activate the Akismet plugin directly through your WordPress dashboard. Then, simply access the dedicated interface to find out how many pieces of spam have been blocked. You can also configure your privacy, filtering, and comments settings using simple checkboxes.
Pricing:
Akismet plans for businesses start at $4.95 per month.
2. HubSpot Marketing Automation
HubSpot provides one of the easiest ways to automate your marketing campaigns. The software uses intuitive workflows to help you launch campaigns quickly — across mediums like email, websites, SMS, and more.
For instance, you can build beautiful email templates with no code. Then, configure triggers and actions to send the right emails to the right people at the right time. This way, you’re able to create more email campaigns, generate more leads, and conduct regular follow‑ups.
Key features:
- Email drip campaigns (with triggers, conditions, and actions)
- Targeted workflows with a visual editor
- Advanced segmentation
- The ability to personalize campaigns with CRM data
- Internal notification triggers following key actions
- Automated task reminders
- Logs of important campaign metrics
Ease of use:
Some of HubSpot’s tools can be complex and difficult to work with. But the marketing automation platform makes nearly every function accessible from the primary dashboard.
It doesn’t require any coding experience, though coding is still an option for users who want to refine their marketing assets. Better yet, you’ll get access to a growing library of templates, reusable layouts, and resources to help you get started.
Pricing:
You can try HubSpot’s marketing tools for free after creating an account. Or upgrade to the Starter plan for $18 per month.
3. Grammarly
Grammarly is a popular AI marketing tool that instantly generates clear, concise content. While Grammarly is well known for its spelling and grammar checking abilities, you can also use the software to improve your writing style and brand voice throughout your content creation.
One of the best parts about Grammarly is that you can use it directly within your desktop applications and across the web. So you can easily improve all content from emails and social media posts, to documents.
Key features:
- GrammarlyGo, which enables you to write full content pieces with just a prompt
- Summarized emails, and the ability to respond using context‑specific prompts
- Integration on desktop and mobile
- Guidance to adjust the tone and attitude of your writing
- The ability to create shared guidelines across your team
- Integrations with over 500,000 applications, like Gmail, Google Docs, Microsoft, and Slack
- Enterprise‑grade privacy and security
Ease of use:
Once you install Grammarly, you can select your preferred English dialect and writing style in your account settings. Then, the tool works automatically to elevate your writing.
You’ll receive various types of suggestions, highlighted in different colors. Then, you’re able to click on each suggestion to find more information about it. Plus, it’s easy to accept or reject the suggestions.
Pricing:
It’s completely free to create a Grammarly account. Or, opt for the Premium plan to access full-sentence rewrites, tone suggestions, and vocabulary ideas. This costs $12 per month with an annual subscription.
4. Synthesia
Synthesia is a neat AI marketing tool that instantly converts your written content into high‑quality videos. You can choose from a bunch of natural‑sounding AI voices in over 120 languages. Meanwhile, you’re able to make your videos more engaging with over 140 avatars.
Synthesia is a great choice for agencies that produce training videos at scale. You can create, share, and edit videos all in one place. And, there are plenty of e-learning courses in sales, customer service, and marketing to help get your team up to speed.
Key features:
- Consistent voices in over 120 languages
- Automatic closed captions
- The ability to clone your own voice
- Over 140 avatars (or create your own)
- Video prototypes that you can share with your team
- One-click video updates
- SOC 2 and GDPR compliance
- Over 200 free templates
- Integrations with WordPress and YouTube
Ease of use:
This AI video generator is very easy to use thanks to Synthesia’s clean, simple interface. To start making videos, you’ll enter your audience and topic before generating a script.
Next, you’re able to choose a layout for all the different scenes. Then, you can replace avatars, edit your script directly, and overlay text, images, or your business logo. When you’re done, you can download the video to share as part of your social media marketing or generate a handy link to embed it on your website.
Pricing:
Synthesia provides custom enterprise packages for large companies following a demo. But, you can get started with the Synthesia Personal plan for $22.50 per month.
5. Albert.ai
Albert is one of the best AI‑powered tools for business because it can help you improve the effectiveness of your digital advertising. For instance, Albert can group keywords, build campaigns and audiences, manage budget allowance, optimize media, and provide reports with key insights.
It’s a fully autonomous solution that can pretty much run the bulk tasks for certain marketing campaigns. This makes it one of the most valuable options on the list. All‑in‑all, it can save you tons of time, and improve the success of your campaigns.
Key features:
- Analytics with data visualization
- A dedicated dashboard to manage campaigns
- Calendar management
- A/B split testing
- Ad variations
- Budget allocation and scheduling
- Bid optimization
Ease of use:
Albert gives you access to an intuitive dashboard where it’s easy to track your budget allowance and oversee your advertising tasks. Additionally, Albert can handle super complex tasks with ease, which saves your business time and resources. It’s constantly learning and adapting, so your campaigns will be continually improving.
Pricing:
Albert offers customized pricing plans. That means you’ll need to request an estimate to get an idea of what you can expect to pay.
6. Phrasee
Phrasee provides one of the easiest ways to elevate your online marketing messaging. You can use the software to predict what content will resonate most with your audience. Plus, you can optimize all of your content, and gain insight into what’s working and what’s not.
What’s more, Phrasee is a great option for agencies, since each team member will get access to a stylish dashboard where they’ll find performance data and language insights. Here, you can also automate A/B split tests, and create high‑performing marketing content for every stage of your customer journey to more effectively implement your marketing strategy.
Key features:
- Copy generation in real time
- Content Engine, which crafts material that’s backed by data
- Brand compliance support
- Support for all major digital channels, from emails to blog posts
- The ability to adjust the distribution of your message variants on the fly
- Integration with leading ESPs, CDPs, and digital engagement platforms
Ease of use:
Phrasee is a complex tool, but it’s easy to learn how to use. You can access all of Phrasee’s AI features from one intuitive dashboard.
Plus, the platform offers planning, creation, optimization, and analytics, so you won’t need separate solutions for each of these tasks. Better yet, it’s a great option for enterprise marketing teams, since the package includes unlimited seats.
Pricing:
The Starter plan costs $500 a month, but includes unlimited content writing and unlimited seats. Phrasee also offers flexible enterprise solutions which might be best for larger businesses.
7. FullStory
FullStory uses proprietary autocapture technology to monitor the quality of your digital experience. For instance, you can see where (and why) visitors are struggling with your website or mobile app.
Better yet, the software flags opportunities for improvement, and prioritizes these changes by quantifying impact. This way, you can reduce friction on your site and increase sales and conversions. And, with tons of integrations, FullStory can work seamlessly with tools that your team is already using.
Key features:
- Tagless web autocapture
- Core product analytics
- Conversion analysis
- Retention analysis
- Session replays
- Robust privacy settings
Ease of use:
FullStory is a highly user-friendly tool, especially when it comes to developing analytics. All you need to do is create a metric and add it to your dashboard.
You can also set up different dashboards with different metrics. Better yet, FullStory adapts a “set it and forget it” model, so you can simply return to the dashboard to check on your website’s performance.
Pricing:
FullStory offers three plans: Business, Advanced, and Enterprise. But, you won’t find prices on the website. The good news is that you can test the product for 14 days. Plus, you can speak with a professional to choose the right plan for your business.
8. Zapier
Zapier is a handy AI marketing tool that enables you to build custom workflows and automate many routine tasks. Better yet, it can connect tons of apps that you’re currently using to help save time and energy.
All you need to do is describe what you want to automate and Zapier will write the code and build the Zaps for you. Additionally, many tasks can be automated directly within the ChatGPT interface where you can execute over 30,000 Zapier actions.
Key features:
- More than 30 AI app partners
- Multistep Zaps
- The ability to save multiple versions of your Zaps
- Retries for any task failures
- Custom logic based on certain conditions
- Advanced workflows
- Shared app connections (Team plan)
- Live chat (Team plan)
Ease of use:
Zapier easily makes connections between various apps, so you don’t need to manage them all separately. Better yet, since Zapier automates actions between apps, you don’t need to monitor tasks yourself. In Zapier’s well-organized interface, you’ll lay out the triggers and steps that you want to occur, and the tool takes care of all the behind-the-scenes coding.
Pricing:
You can start with Zapier for free, but this will only give you access to 100 tasks per month and single-step Zaps. Premium Zapier plans are highly customizable. You can choose from four tiers, then select the number of tasks you can use per month, paying accordingly. Plans start at $19.99 per month for 750 tasks per month.
9. ChatFuel
ChatFuel is one of the best AI tools for ecommerce businesses and marketers. It can help boost your lead generation and increase revenue on WhatsApp. It enables you to improve your customer service and response times by adding unlimited agents to just one business number.
You’ll also get the verified green badge, so customers know you’re trustworthy. Then, you can display personalized messages, collect customer feedback, and activate drip campaigns with an automated triggering system.
Key features:
- 99.99 percent uptime guarantee
- GDPR compliance
- A/B testing
- Audience segmentation based on behavior and preferences
- Auto‑replies to Instagram messages or mentions
- The ability to chat with visitors via the Messenger button
- Integration with ChatGPT
- The ability to sell products on WhatsApp
- Personalized messages to recover abandoned carts
Ease of use:
ChatFuel provides one of the easiest and most intuitive chatbots on the market. It gives you access to a straightforward platform that’s simple and scalable. Plus, there’s a wide range of features to configure more complex chatbots if you need them.
Pricing:
You can try out ChatFuel at no cost. The free plan supports 50 conversions per month. You can upgrade, with premium ChatFuel plans starting at $14.99 per month.
10. Keyword Insights AI
With Keyword Insights AI, you’re able to generate thousands of keyword ideas and group them into topic clusters. Then, it’s easy to create and optimize content without spending lots of time implementing key search engine optimization techniques.
Better yet, you can quickly identify the search intent behind your chosen keywords, whether it’s transactional, informational, or something else. Then, when you’re happy with your keyword choice, you can send the cluster for brief creation in just a click. All of this contributes to a smoother, faster content creation process.
Key features:
- Clusters for up to 45,000 keywords
- The ability to create content briefs
- Up to 20 keyword searches per month
- Live Chat support
- SERP Similarity Pro
- SERP Explorer Pro
- Team sharing and reporting (with paid plans)
- Cluster analysis
Ease of use:
Keyword Insights AI gives you access to a user-friendly interface where you can generate a large list of keywords around a certain topic quickly and easily. Then, you can group keywords and uncover topical clusters that are missing from your content.
Next, with the AI-driven content brief generator, you’re able to create an outline for a piece of content. And in just one click, you can send off the outline to your team for review, or direct the brief straight to your content writer.
Pricing:
You can try Keyword Insights AI for $1 for four days. Then, upgrade to one of its paid plans from $58 per month. This includes 6000 keyword clusters, ten content briefs, and five keyword searches per month.
Factors to consider when choosing an AI marketing tool
While there are many useful AI marketing tools available, it’s important to find the right option for your unique business needs. Here are some key factors to consider when choosing artificial intelligence platforms to implement.
Algorithm type
There are four main types of machine learning algorithms to choose from. Since each algorithm can result in a different level of accuracy and performance, this is an important factor to consider before opting for a particular AI tool.
For instance, supervised learning algorithms can draw conclusions, make estimations, and develop an understanding between different algorithms. Typically, this type of learning is used to analyze trends or make predictions about your content.
You can also find tools that rely on semi-supervised learning. This works similarly to supervised learning, but it uses labeled (contains tags to help sort information) and unlabeled data.
Meanwhile, unsupervised learning is a great way to identify patterns and correlations. It’s often used to cluster similar data sets for tasks like customer segmentation.
Lastly, reinforced algorithms provide a set of parameters to teach the software using trial and error. These tools learn through experience and can adapt their approach according to different situations.
Integration with other systems
While there are plenty of excellent AI tools, it’s important to assess whether the platform will fit nicely within your current workflow. So, it’s a good idea to take a look at the possible integrations, and how easy it is to connect the platforms.
What’s more, it’s best to plan ahead when possible. For example, if you plan on expanding your business, you might be looking to upgrade certain systems. Keep this in mind when selecting your AI marketing tools. This way, you can prevent any future disruptions to your usual procedures.
Ease of use
Most platforms that feature AI boast about speed and automation. It’s these qualities that enable you to increase productivity and manage (or monitor) your business more efficiently.
But some AI tools for businesses can be tricky to set up. For instance, some complex platforms can require access to your CRM or other types of data, which can be difficult to establish.
Additionally, while most AI tools don’t require any coding skills, they might not be suitable for beginners. That’s why it’s a good idea to thoroughly read the customer reviews to get a sense of a tool’s usability.
Sometimes, you can even try a demo or access a free trial first. That way, you can determine whether the tool will be accessible and manageable for everybody on your team. Plus, you can sometimes find free resources and forums where you can gain support and solutions to your problems.
Updates
No matter what kind of tool you add to your business (whether AI or not), it’s important to make sure that it’s updated regularly. This way, you know that the development team is still active, and the tool isn’t running outdated technology. You should expect new features to be released, which can give your business a competitive edge.
But updates are also important for security. That’s because the longer a piece of software has been available, the more likely hackers can find a way around its security barriers. Meaning, outdated software can be used as a backdoor to your site. Plus, most updates come with fixes for common bugs and errors.
When you’re dealing with an AI-powered tool specifically, updates are even more vital to the success of your business. This is because AI content creation tools are trained on resources until a certain point.
For instance, ChatGPT is only trained on data until late 2021. Essentially, if your chosen AI tool isn’t being updated frequently, you risk publishing outdated content, which can affect your search ranking and trustworthiness.
Scalability
Typically, when business owners and marketers start looking for new tools, they consider their current situation. But it’s important to consider future plans as well. Are you expecting any significant growth? Does your business fluctuate at certain times of the year?
If this is the case, you can outgrow your new tool and require an upgrade, or, an entirely new solution. Therefore, it’s best to factor this into your decision‑making process. You can even find specific AI marketing tools that offer plans that make it easy to scale resources up and down.
Security and privacy
One of the most important factors when choosing the best AI tool is security and privacy. You’ll want to make sure that your business is protected, and that any sensitive data like customer information and payment details are kept confidential.
With this in mind, pay attention to the tool’s data handling practices, encryption methods, and compliance with regulations like GDPR. That way, you can assess whether there are any risks associated with implementing the tool on your website.
Frequently asked questions
Up to now, we’ve tried to cover everything you need to know about AI marketing tools, but you still may have a few doubts. So, in this section, we’ll answer some of the most common questions on the subject.
How do I know which AI marketing tool to choose?
Since there are so many diverse AI marketing tools, it can be difficult to choose the right solution for your business. Typically, this will depend on your own unique needs.
In any case, Akismet is a great tool for practically every business, since spam will always be an issue for any website. With Akismet, you can block all comment, form, and text spam without the need to manually analyze every submission.
Better yet, Akismet boasts a 99.99% detection accuracy rate. Unlike other anti‑spam solutions such as CAPTCHAs, Akismet performs these tasks without disrupting the user experience.
How can AI tools help businesses improve their marketing strategies?
There are tons of artificial intelligence tools that can help businesses improve their marketing strategies. Most of these platforms make it easier and quicker to perform certain functions, enabling you to increase your content output and make your campaigns more effective.
For instance, you can identify thousands of keywords and topical clusters using a content strategy tool like AI Keyword Insights. Meanwhile, ChatFuel enables you to boost lead generation and revenue across social media marketing apps like WhatsApp, Instagram, and Facebook. Synthesia transforms simple text prompts into engaging videos in just a few minutes.
How does AI help businesses with lead generation?
By implementing the best AI marketing tools, you can improve many aspects of your business, including lead generation.
In particular, Akismet is a great way to get more leads on your website. That’s because the tool protects your site against spam (and the associated risks), without adding friction to the user experience.
Many websites ask visitors to prove that they’re not a robot using protocols like CAPTCHA, this can be frustrating for visitors who might decide to exit your page.
Akismet is more user‑friendly, so it can help you increase conversions and sales on your site.
What are the technical requirements for implementing AI tools in marketing?
The requirements for integrating and using AI tools will vary depending on your choice. Adding them to your workflows and practices may take a while, though the efficiency gained will quickly make it a worthwhile effort.
But, if your site is on WordPress, implementing Akismet is as easy as installing the plugin directly from your WordPress dashboard.
To do this, go to Plugins → Add New within your WordPress dashboard. Here, search for “Akismet” and it will be the top option that’s presented.
Then, select Install Now → Activate. After that, navigate to Settings → Akismet Anti-Spam.
If you already have an API key, click on Manually enter an API key. Or, choose Set up your Akismet account.
Since the tool starts working automatically, you can start enjoying robust anti-spam protection without lifting a finger.
What is an example of an AI tool that addresses a significant marketing challenge?
One of the biggest challenges in marketing is finding a way to block spam without ruining the user experience. Traditionally, website owners and marketers use methods like CAPTCHA to reduce spam, since this entails the visitor proving that they aren’t a robot.
The problem with CAPTCHA is that it can lead to fewer conversions since it adds friction to the user experience. This can be frustrating for visitors who might choose to leave your website, ditch your form, or abandon their cart.
But, Akismet is a clever AI tool that filters your comment, text, and form spam automatically. It eliminates the need for CAPTCHA by analyzing submissions in real‑time with 99.99% accuracy.
What are the benefits of using Akismet’s AI‑powered spam protection?
There are tons of benefits to using Akismet’s AI‑powered spam protection. First off, it enables you to filter spam from your site without implementing intrusive alternatives like CAPTCHA. This way, you can keep visitors on your website and increase your conversion rate.
Akismet blocks form and comment spam with incredible accuracy. By analyzing any piece of user‑submitted text, you can keep your website better protected against common security threats.
What’s more, using Akismet saves site administrators an average of 20 hours per month when it replaces a manual spam filtering process.
Akismet provides a flexible API, so it’s easy to build it into any enterprise application your organization may use.
What types of companies generally use Akismet?
Akismet is a powerful anti‑spam solution that can be used by complete beginners. But, it’s also a great option for small businesses and large enterprises.
For instance, there are currently over 100 million websites using the AI-powered Akismet tool. Some of these brands include Microsoft, WordPress.com, Bluehost, and ConvertKit. And across these websites, Akismet has blocked over 545,000,000,000 pieces of spam.
Akismet: AI‑powered spam protection that boosts conversion rates
AI marketing tools can simplify many aspects of running your business. This way, you can complete tons of tasks in a much shorter time frame. Plus, you can offload routine procedures and free up time to invest into other areas of your business, like growth.
With this in mind, you might want to implement a tool like Grammarly to enhance your copy. Zapier can enable you to build custom workflows by connecting tons of apps. Or you could use a tool like Synthesia to create high‑quality videos with no equipment.
Additionally, Akismet provides robust anti‑spam protection. Using advanced AI, Akismet filters out comment and form spam with 99.99% accuracy. Better yet, user submissions are analyzed in real time, and Akismet works without disrupting the user experience. Get started with Akismet today!
Akismet 