What is a Honeypot in Spam Protection and Cybersecurity?

If your enterprise handles large volumes of sensitive content, cybersecurity should be a top priority. You likely already have measures in place to block hacking attempts. But did you know that you can also create honeypots to further protect your business?

What is a honeypot? In a nutshell, this is a web app or system that mimics your company’s network. It’s designed to lure in hackers so that the security team can study their tactics and identify weak areas in your organization. 

In this guide, we’ll take a closer look at how honeypots work and the different ways you can implement them. We’ll also discuss the benefits of honeypots in cybersecurity and spam protection. So, let’s dive right in!

What are honeypots?

Let’s start by answering the most important question: what is a honeypot?

Essentially, a honeypot is a network that’s designed to serve as a decoy for hackers. It’s made to appear as part of an organization’s IT infrastructure, but in fact, it’s completely isolated from it. 

The primary purpose of honeypots is to attract cyber threats. This way, security experts can get a close look at the attackers’ tactics and behavior in a safe and controlled environment. Using this information, they can then enhance the overall security of the actual infrastructure.  

This technique is usually deployed by enterprises that handle large amounts of data. By being proactive, your organization can identify vulnerabilities in its network before they’re discovered by hackers. This ultimately helps prevent serious hacking events that can negatively impact your revenue or damage your reputation.

Plus, creating a honeypot can help you test the effectiveness of pre‑existing security measures against cyber threats. Your enterprise can then use these findings to fortify its system.

The different types of honeypots

Now that we’ve answered the basic question on what a honeypot is, let’s look at the different types of decoys you can use:

1. Form honeypot 

Bots will often fill out forms on your site to send spam or attempt to inject malicious code into your site. No, that fishy-sounding company didn’t really find “30 SEO errors on your site!” They used a bot to send spam to thousands of site owners hoping to catch someone off guard. 

Since bots typically fill out any available field, you can trick them into identifying themselves by essentially creating an invisible field that the bot can read in the code, but that won’t appear to users. If one fills it out, you know it’s a fake submission. 

While this is a decent way to catch spam, it’s not without its faults as bots can increasingly decipher these traps and work around them. 

2. Email or spam trap

As you might have guessed, email or spam trap honeypots are designed to catch malicious emails that are sent to your organization. The way they work is quite simple.

A spam trap honeypot would consist of “fake” email addresses linked to your organization. You might place these contact details on your website or any other online platform to lure in spammers.

Your security team can then review and examine any unsolicited emails that come into the honeypot. This will help them design effective filters and spam protection measures for the “real” email addresses, thus protecting employees against phishing attacks and other malicious activities.

To avoid any confusion, we’d like to mention that you may have also heard about these in the context of email marketing or email deliverability. That’s because email spam trap honeypots are also used by blocklists and inbox service providers to catch mass email senders who acquire email lists via unauthorized methods. However, this isn’t something the cybersecurity division of your organization typically needs to worry about.  

3. Spider honeypot

You already know about web crawlers or “spiders” — the bots that scan the contents of a website. Google uses these web crawlers to index the pages of your website and display them in relevant search results. 

But web crawlers are also used by hackers to discover vulnerabilities in websites. Spider honeypots are therefore designed to attract these bots to identify weaknesses in a web application or website.

By simulating your web application and inviting these crawlers to do their work, you can study their behavior as they try to find a way in. This will help your team identify any specific attack patterns or common exploits, and take the necessary measures to protect your enterprise against web-based attacks. 

4. Malware honeypot

If your organization has a malware problem, this type of honeypot can help you get to the bottom of it. 

Malware honeypots are designed to emulate systems or services that are usually affected by malicious software. Your security team can use this system to study the origins and workings of the malware in a controlled environment. 

This will enable them to implement effective measures against this threat. For example, they might develop a sturdier and more intelligent antivirus program for your enterprise.

5. Decoy database

One of the most common threats for enterprises is a data breach. If your company stores sensitive information, like customer details and financial records, it could be an attractive target among hackers.

A decoy database is a type of honeypot that entices attackers who are looking to steal your data. It mimics your organization’s database but, of course, the information it contains would be fake. 

This type of honeypot can help you spot vulnerabilities in your database and study the techniques hackers use to access your data. This way, you’ll be able to implement stricter access controls in your database and develop more effective protection solutions.

6. Client honeypot

Client honeypots are another popular decoy. These mimic client‑side applications and personal devices.

For example, you might set up a client honeypot to find security flaws in your company’s applications and software. This can be particularly useful if you have a large number of employees or customers using an online app. For instance, you might create a client honeypot for a learning management system (LMS) or an ecommerce app for loyal shoppers.

A client honeypot serves as a trap for hackers that target enterprise software or web applications. Plus, it enables you to find better ways to protect your users from potential exploits. 

7. Honeynet

This is possibly the most advanced decoy you could opt for. Basically, a honeynet is a large network of interconnected honeypots. It’s meant to emulate a complete enterprise network. 

Honeynets can be very useful in studying sophisticated cyberattacks and testing your company’s overall security. By implementing this strategy, your security team can gain a deeper understanding of the evolving techniques used by cyber criminals. 

These insights will then help them develop a comprehensive security strategy for your enterprise.

The different tiers of honeypot deployment

Each type of honeypot that we outlined above can be implemented on different levels. With this in mind, let’s take a look at the main tiers of honeypot deployment.

1. Pure honeypots

Pure honeypots are designed to appear as real as possible, so they can attract highly skilled attackers. They are a form of high‑interaction honeypots (which we’ll be looking at more closely in a minute) and are deployed with minimal interaction capabilities.

Security professionals use pure honeypots to gather in‑depth information about the strategies employed by sophisticated attackers. In particular, they’re concerned with tactics that can affect an organization’s entire system. For example, they can gain valuable insights into previously unknown vulnerabilities in your network.

2. Low-interaction

Low-interaction honeypots have limited interaction capabilities and only emulate specific parts of a real system. This makes them easier to deploy and manage compared to high-interaction honeypots. As such, they’re mostly ideal for analyzing common attacks. 

Low-interaction honeypots simulate services and applications at a basic level. This enables your security team to capture basic data without exposing your real (and potentially vulnerable) systems. 

While these honeypots do not provide the same level of depth as more advanced systems, they can be quite effective in detecting known threats and preventing attacks. 

3. Mid-interaction

Mid-interaction honeypots offer a moderate level of realism and interaction. They’re built to emulate different services and applications, providing more “exploit opportunities” for attackers. 

With these honeypots, your security team can observe malicious activities in a relatively realistic setting. This enables them to collect more detailed data and fine‑tune your company’s existing security measures.

4. High-interaction

High-interaction honeypots provide the most authentic simulation of real-world systems and applications. Unlike low or mid-interaction honeypots, they allow attackers to interact with a full-fledged, genuine environment. 

These honeypots are set up with real operating systems and applications. This makes them highly attractive to attackers seeking valuable targets. 

As you can probably tell, these high‑interaction honeypots carry a higher risk as they use a legitimate environment, but they offer unparalleled insights into advanced attacks. Plus, they enable your team to study zero‑day vulnerabilities (more on this in a minute) and develop effective strategies to counter these sophisticated threats.

The benefits of honeypots in cybersecurity

We’ve already touched upon the benefits of honeypots for your company’s cybersecurity. But let’s take a closer look at how they can help protect your organization. 

1. Identifying zero‑day exploits and vulnerabilities

A zero-day vulnerability is a flaw in software that is discovered by hackers before developers become aware of it. Therefore, attackers that target zero-day exploits do not give organizations or developers time to patch these vulnerabilities. 

As we have seen, honeypots (particularly high‑interaction ones) create a controlled environment where attackers engage with authentic applications. By analyzing the tactics used in these attacks, you can uncover unknown vulnerabilities in your company’s software. This will enable you to develop patches proactively or reach out to the software’s developers for an immediate fix.

2. Early threat detection and identification

As we mentioned earlier, honeypots are completely isolated from the real system. This means that any attack on the simulated environment will not affect your company’s operations. 

Additionally, since they have no legitimate purpose, any activity in these environments will immediately spark suspicion. This means that your security team can detect threats at an early stage and respond to them swiftly. 

Early threat detection can prevent attacks from spreading to other parts of the network.

3. Real‑time attack monitoring and visualization

Honeypots also provide real-time attack monitoring. This means security professionals can observe the hackers’ movements and activities as they happen. 

You might use real-time visualization tools like graphs and heatmaps so that it’s easier to identify attack patterns and targets. Plus, these visualization tools can enable you to comprehend the scope and impact of the threats. This way, you can ensure that you implement a solution that encompasses all possible vulnerabilities. 

4. Intruder profiling and attribution

When implemented effectively, honeypots can tell you a lot about the individuals behind the attack. This includes information about the attackers’ methods, preferred targets, and geographic locations.

Your security team can then use this data to create intruder profiles. Such information is essential for understanding the motives behind the attacks.

If you have accurate intruder profiles, you can collaborate with law enforcement agencies or other security organizations to track down cyber criminals.

The benefits of honeypots in spam detection

Honeypots can also be an effective measure in identifying and blocking spam. Here are a few different ways to use them for spam detection:

1. Combating contact form spam

Contact form spam affects many businesses and can be very annoying. When it occurs, emails from genuine customers can be easily lost in a sea of spammy ones. 

Your organization can integrate honeypot fields within contact forms to trap automated bots. This way, you can automatically filter out spammy submissions and make it easier for your company’s administrators to manage their inboxes.

2. Preventing comment spam

Likewise, honeypots can be used to prevent comment spam. This can be particularly useful if you have a blog on your company website. 

When bots attempt to fill out the honeypot fields, their submissions will instantly be recognized as spam. Stopping comment spam can help you maintain a professional community. 

3. Blocking malicious user registrations

Bots can also take over your user registration process. If you have an online store or membership site, these fake and malicious entries can make it nearly impossible to effectively manage your users.  

Honeypots can be integrated into user registration forms to thwart malicious registrations. By taking a proactive approach, you can find an effective way to prevent fake accounts and hackers from infiltrating your user database.

Spammers might also try to insert links into your content. Typically, they do this to manipulate their search engine rankings or drive users to harmful websites. 

Honeypots can be instrumental in preventing link spam. You can use honeypots strategically to attract spammers, study their behavior, and design more effective security solutions that guard access to edit permissions for your content.

5. Strengthening CAPTCHA and challenge‑response mechanisms

You might already be using CAPTCHA and challenge-response mechanisms on your website. These make it more difficult for automated bots to submit spammy content, but they’re not always effective. 

Honeypots act as an additional layer of defense. They make it nearly impossible for malicious actors to interact with your forms undetected. 

But, you don’t need to implement CAPTCHAs to prevent spam on your website, and these kinds of tests are distracting for users and are likely negatively impacting your conversions.

A comprehensive anti‑spam solution like Akismet can provide a better way to defend your site against spam.

Akismet homepage with the text "spam shall not pass"

This tool can identify spammy behavior without the need for a challenge-response mechanism. It does this with an AI-powered system that detects spam signals utilizing things like blocklists, IP addresses, names, and emails associated with suspicious activities. 

And it works with nearly 100% accuracy. 

Additionally, Akismet offers a better user experience for visitors, as it doesn’t require them to solve any puzzles. Instead, it analyzes their behavior and blocks any suspicious entries.

By combining honeypots with powerful tools like Akismet, you can ensure that only genuine human users can engage with your website.

Akismet: Taking spam protection to a new level

Akismet is a spam prevention plugin for WordPress websites. To date, it has blocked more than 525,000,000,000 spam comments. This is thanks to its powerful and advanced AI technology. 

Akismet is free for personal use and affordable for every level of commercial organization. The improved user experience and resulting boost in conversion rates will more than justify the investment in this valuable tool. If you’re ready to try it out, you can download it from the WordPress plugin directory

Akismet plugin on WordPress.org

Alternatively, if you’re dealing with a larger volume of sensitive user data, you might want to request a custom enterprise plan. This will be tailored to your company’s needs and will give you access to personalized support.

What are the benefits of using Akismet?

Akismet offers an automated spam protection solution. It checks all submissions on your site and filters out spammy entries. This enables your admin team to handle queries more efficiently.

Additionally, Akismet is a cloud‑based solution. This means that it doesn’t store any data on your website. As a result, it won’t have any impact on your website’s speed and performance.

But perhaps the best thing about Akismet is that it integrates with a wide variety of tools. These include popular plugins like Jetpack, Contact Form 7, Gravity Forms, and Formidable Forms. 

Why choose Akismet over other spam protection solutions?

You might be wondering what makes Akismet a good alternative to other spam protection solutions. 

Unlike most anti‑spam tools, Akismet does not use CAPTCHA to block bots. This is typically a puzzle or challenge that users must complete to submit their entries. Its purpose is to make it more difficult for automated bots to submit spammy content.

But CAPTCHA can be off‑putting for human users. It adds friction to the form submission process, and users with certain physical or cognitive disabilities might struggle to complete certain CAPTCHA prompts. This can cause people to abandon the entire process, and lead to fewer queries and conversions for your business.

With Akismet, you won’t need to worry about CAPTCHAs creating a poor user experience for legitimate visitors. This plugin is powered by machine learning, which enables it to automatically spot spam through suspicious behavior. It does all of this in the background, without interfering with the experience of real users. 

That means you’ll be able to provide a smoother user registration process. Plus, site visitors won’t need to complete a challenge just to send a quick message through your contact form or subscribe to your newsletter. 

Try Akismet today. You’ll be in good company

Akismet is a leading spam protection tool, used across 100 million sites. These include popular companies like WordPress.com, Bluehost, and ConvertKit.

Are you ready to block spam with Akismet? Get in touch today for a tailored enterprise solution.